SEKO Value Proposition: Part I

The most important aspect of making a conscious sales effort is understanding your company, product and message. The new SEKO value proposition was created to smoothly guide you and your customers through what SEKO has to offer. I would like to break down this message at each level for you to ensure that your understanding of our new proposition is clear and easy to understand.

The SEKO Value Proposition includes three main points. Over the next three blogs I will discuss each level individually. You may use these as scripts when presenting our solutions to a customer.

The first is a high level view of who we are as a company:

“SEKO is a leading Global Provider of Supply Chain Solutions. The SEKO model is based on an entrepreneurial culture, our network of locations provides a breath and scope of services globally. The transportation professionals that make up the SEKO network are dedicated to understanding your business and servicing your transportation needs globally, with local expertise.

In addition to the SEKO global footprint, SEKO has built a proprietary technology system that integrates the entire supply chain and enables total visibility. This technology allows our customers to see all transportation data, whether the freight goes through the SEKO network or not. This Software as a Service application is the next generation of supply chain technologies. And because we’ve built it, we can customize it to fit your specific business needs.

This model, combined with the best in class technology, puts SEKO on the cutting edge of transportation management services.”

Graphic slides have been created for each value proposition level and they can all be found in the Global Overview PowerPoint presentation located in the documents tab in SEKOVision. Please contact Tiffany Holm if you need assistance.

Thanks,

Tom

The REAL Opportunity Behind Excel Spreadsheets

This week we would like to introduce another guest blogger. Tom McIntyre is the corporate Senior Director of Business to Consumer Sales. Tom is a seasoned sales professional who's experience has made him an expert when it comes to seeking out opportunities.

As we continue to sell solutions across the system, it is not uncommon to hear of companies using Excel spreadsheets to manage their business. When you hear that a potential client is using Excel spreadsheets to manage their supply chain, immediately recall: Excel Spreadsheets = Solution Opportunities.

Using an Excel spreadsheet leads to user error, inaccurate data, lost employee productivity time, and manual processes. None of these are best practices for managing a business, let alone a complex supply chain. And remember, all supply chains are complex.

SEKO’s technology suite offers dynamically focused web-based supply chain solutions.

• The robust reporting suite within MySEKO includes real time tracking, tracing, metric reporting, etc.

• The Supplier Management tool controls PO’s across the globe.

• SEKO’s TMS allows control over all carriers from one platform.

• WMS allows for inventory visibility and control, in one location or many.

By using spreadsheets, customers are demonstrating to us they don’t have efficient systems or processes to manage their supply chain. The only way a business can affect meaningful change is to have dynamic visibility into on-demand, measureable and meaningful data. SEKO and our tools will provide the ability to work from a proactive stance versus the reactive platform spreadsheets provide.

Lastly, data means nothing without analysis and a closed loop continuous process of improvement. Once on-demand and measureable data is effectively captured, achieving savings and productivity results is the next step towards the most efficient supply chain process. More on how we achieve a closed loop process of improvement later… for now, go out and sell solutions!

That's great advice from Mr. McIntyre that everyone should be considering when talking to customers and prospects.

We look forward to having other guest bloggers write for us in the near future. If you would like to be a guest blogger, or would like to hear from one of your peers, let us know!

Thanks,

Tom Madzy